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Learning Search Engine Marketing (SEM)

Wikipedia defines Search Engine Marketing as a form of Internet marketing that seeks to promote websites by increasing their visibility in the Search Engine Result Pages (SERPs).

I could go into the technicalities of SEM, algorithms, robots, etc. However, if you're reading this article, you probably aren't interested in me stuffing a bunch of technical terms down your throat. You would rather learn about search engine marketing and how it can bring you more business.

I chose this topic today based on a couple of conversations I recently had with new clients.

Learning Search Engine Marketing (SEM)

One of our clients had embarked on a small ad campaign with Yahoo before coming to us. He mentioned that when he was spending the money on Yahoo, the traffic to his site was much higher. When I asked how many sales he garnered from the advertising, he replied that he didn't know. Website traffic and conversions to sales are two completely different things, with the latter obviously being more important. It's crucial to keep track of your ROI (Return on Investment), if you are going to invest in online advertising. Make sure that you have the tools within your company-whether it's your own database for tracking sales, or another form of tracking system-before you spend your first marketing dollar.

Another conversation I had with a client involved a Google AdWords campaign. He was bidding using every keyword under the sun. He had a huge CTR (Click Through Rate), but again, nobody was buying. At the end of the day, his budget was gone and he didn't have anything to show for it besides lots of traffic and an empty bank account. Until I explained to him that he was paying for people to come to his site and quickly leave, he didn't "get it". Having the right keywords in your campaign and your ad copy, that are relevant to your product or service, will get you qualified click through to your site. You don't want people to click on your ad, only to find that your site doesn't offer the information they were looking for, and leave immediately. That will cost you wasted dollars each and every time they do that.

My advice to our clients is to, first and foremost, invest time on SEO. As long as you are engaging in honest practices, and not trying to fool the "Big 3", the benefits will far outweigh the time you spend. If you can afford to hire a reputable firm, all the better! Please be aware that there are self-professed "SEO Experts", who claim they can get you to the top of the SERPs, guaranteed. Any company representative who spews this line at you is most likely just out to take your money. Check them out thoroughly. Conduct an online search on their company, and don't just stop at the first few pages of the results-dig deep to discover if they are reputable or not. Check with the Better Business Bureau or other consumer watchdog organization. Reputable firms won't guarantee top placement, but they will give you realistic projections of how they can help you improve your placement results.

Until you really have all the pieces in place, it's best not to engage in a pay per click campaign. Remember that it takes testing, monitoring and tweaking, as well as a significant amount of your time, before you will see any benefits.

I'll start with my own experience:

A few years ago, the company I worked for ventured into a rather large PPC (Pay Per Click) campaign. We hired an expert, had all the tracking tools in place and launched a campaign to knock out our competition and drive traffic to our site; paying close attention to our sales funnel and expecting to convert our "browsers" into "buyers". In addition to our PPC campaigns, we also hired a SEO (Search Engine Optimization) firm to help us with the natural results. Natural results are the result of traffic coming to your site outside of paid links directing it in. It should be noted that we had all the puzzle pieces in place and spent time on the following:

1. Analyzing the results from the analytics

2. A/B testing of different landing pages

3. Closely monitoring the PPC campaigns

4. Adjusting our ad copy and landing pages based on our conversion rate

We hired top firms for both the "paid" and "natural" campaigns, as well as an expert to oversee both of the campaigns. Without getting into the numbers here, (and believe me they were big), the end result was as follows:

1. We spent a large amount of money getting traffic to our website via the pay campaigns. The increased traffic did result in increased sales, however - the results made each sale a VERY expensive one, and not really worth the money that was spent on the marketing campaign. In short, our ROI (Return On Investment) was in bad shape.

2. We spent 80% less on the SEO campaign, which took longer, but garnered results that are still driving traffic to the website to this day.

In the end, we spent a ton of money getting traffic to our website which did not result in sales, and we learned several valuable lessons. In addition, we did suspect throughout our campaigns several instances of fraudulent PPC activity. Unethical companies will engage in this practice by hiring offshore companies at ridiculously low rates to click on their competitors' ads. These companies use various IP addresses to avoid detection. The idea is to exhaust a competitor's budget before legitimate click through and potential sales can occur. When we reported suspected PPC fraud, some clicks were refunded via ad credits (Yahoo!) and some could not be proven and were not refunded (Google). The best advice I have for companies on a small budget is to work on your natural search results via search engine optimization, and use various other forms of advertising, such as placing a print ad, and perhaps a nice banner ad (where you pay per month, not per click) on a relevant site. Later, when your marketing budget has grown, you can branch out into other forms of media, such as local radio or television.

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Joanne Pele is the Vice President of Operations at Complete Business Systems. Complete Business Systems provides a ready-to-go branding package for your company, including website, logo, business cards and letterhead. Additional services include postcard design, databases, press release and web content writing. For more information, visit Complete Business Systems or call 800-479-9186.

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The Difference Between Marketing and Selling

Many people are confused about marketing versus selling. They're not actually the same thing. Marketing can best be described as getting the product to market, whereas selling involves actually closing the sale with a potential customer. Some people also refer to closing the sale as the "conversion," referring to the fact that the potential customer is converted into an actual customer.

Marketing then, involves a lot of preliminary work before the client ever becomes directly involved. This includes researching the market to identify who the target customers are and what they are looking for. It also involves identifying the best way to reach those potential customers based on their needs and desires. A good "marketing message" will draw potential customers in by addressing or meeting those needs and desires. This increases the chance that they will eventually purchase your product or service.

Marketing can be done offline or online via the Internet. Online offers some advantages because it is inexpensive or even free. By conducting a keyword search or using a search engine and some software, you can find out data that might otherwise cost you considerably to compile via other means. So this can be a very cost effective means of conducting research.

The Difference Between Marketing and Selling

There are some areas where marketing and sales intersect or overlap. One area is when you create the "pitch." Most people are familiar with the term "sales pitch," but the sales pitch is not about selling alone. It is also about the development and delivery of that marketing message so that consumers will receive it.

Effective marketing then also includes clear effective delivery of the "pitch" to consumers. This should be done through whatever means you use to communicate with your potential customers-including in print or media advertising or through point-of-purchase displays and other means. Your "pitch" or your message should be clear and professional and build trust.

Many sales people consider selling as a way of overcoming objections. If a consumer is considering the purchase of a product, they already desire the product, but chances are they have objections that stand between that desire and making the actual purchase. The research conducted during the marketing process should identify all the potential objections that might arise prior to a sale. It can also help address some of these concerns and objections up front. Then, you increase your odds of closing the actual sale.

Marketing then is a lot about numbers, research, and statistics. But that's not enough by itself. Marketing is also an art. It involves understanding human motivations, as well. Those motivations determine how, when, what, and why they buy.

Internet marketing-and in fact, all marketing-seems to be focused on numbers. You will often hear the media focusing on how many potential customers you can reach via a particular means of advertising or by sending emails, etc. But just because you expose your message to thousands or millions of people does not guarantee success.

You won't automatically get a particular percentage of people to purchase from you just because they hear about you. It's not that simple. Certain groups of people are going to be more inclined to purchase your product or service based on their specific motivations. So rather than just putting your message out there for everyone (and paying to do that), good marketing focuses on speaking to and being heard by the right demographic group that is more likely to purchase what you are selling.

Marketing - when done well - is pretty seamless. Compelling ad copy and attractive graphics make it seem easy. Effective marketing uses these tools to convey the appropriate message to the target market. When marketing is well done, products or services seem to almost sell themselves.

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Download a copy of Quick Tips for Marketing Your Business Offline today, and by tomorrow, you'll have a much better understanding of how your online business can thrive offline.

Thanks for reading,

Kevin Sinclair
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How to Search For an AOL Email Address

For a good portion of the 1990's, America Online ruled the Internet. They had the most subscribers and the most email addresses of any Internet service provider. Today, AOL is still one of the top dogs, but people may be surprised to learn that it is quite difficult to look up an AOL address that you might have lost or forgotten. AOL doesn't offer a list of users that you can page through to discover the address you need. You still have a handful of options available to you, however, so not all hope is lost.

One of the biggest attractions to this day of using AOL is having access to AOL Instant Messenger. Although AIM is now free to use, even if you don't subscribe to AOL, many people with AOL accounts still use it on a regular basis. You can download and install AIM in mere minutes and then search their user base for the email address and person you need to contact. You can also add that person as a friend and then get their address from them when they come online to talk.

If you know part of the email address but not all of it, you can use AOL's search engine on their homepage to search for the entire address. Be aware that every search engine online uses different techniques to gather information from websites, so if you come up empty on AOL's website, you can try Google or one of the other major search engines. You may be surprised that on your fourth try, you actually find something.

How to Search For an AOL Email Address

The best way, however, to search an AOL email address [http://www.reverseemaildetective.com/freeservices/dir_aol.shtml] is to use a targeted reverse email search service online. Until AOL installs a responsive and intuitive email address locator on their website, people are going to have to be creative about the ways they search online for lost email addresses. If you don't find what you are looking for right away, you may not find it, and you could waste valuable time in the process. Your best bet is to perform a reverse email search online.

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Online Marketing And Selling - Selling Benefits, Using Promotional Offers, Product-Selling

Online shopping makes a perfect remote connection between buyers and sellers, and involves consumers purchasing products/services over the Internet. Web selling is all about satisfying customer needs through one-to-one selling. Creating a website for the purpose of selling products or services entails a large amount of research and planning. Before you start the online selling process, it is vital that you understand the sales mechanism a little more in depth.

GIVEN BELOW ARE SIX DISTINCT STEPS INVOLVED IN THE WEB MARKETING PROCESS:

Creating user-friendly shopping site - Design your site such that it is user-friendly. This can be done once you have all the products uploaded on your site. (Do not forget to test the site's appearance before you take your new online store live). It's always a good idea to test your website by inviting a group of friends as visitors and asking them for an unbiased opinion on the usability of your virtual store. Securing your site - Online buyers care a lot about the privacy of their financial information. As an online retailer, you have to ensure that your website provides adequate security to a customer's credit card information, and do make visitors aware of the company's privacy policy. Exhibiting the products - It is advisable to have lots of appealing product images on your website, since they serve as the only means of a visitor in the virtual world getting to know what your product looks like. Using "Buy Now" or other relevant promotional buttons more often on the pages make your products within easy reach of the consumers. Remember that catchy captions will also work wonders on a selling campaign! Acquiring delivery details - At this stage, you request the customer for delivery information like name, address and other details. Accepting payment - This is the stage where you get the buyer's credit card details and confirm the transaction by giving an order confirmation number. To re-emphasize consumer's security consideration, the gathered privacy sensitive information should be encrypted for safety. Delivering the product - Always have in mind to deliver the product in accordance with the customer's request.
KNOW HOW TO SELL YOUR PRODUCTS & SERVICES...

Online Marketing And Selling - Selling Benefits, Using Promotional Offers, Product-Selling

After you are done with the uploading of products on your website, you should focus on the selling perspective if you are to make your business effective with the consumers.

Promote one product/service at a time - Make sure you promote only one product/service at a time and limit the buyer's decision to either "yes" or "no", if you desire to maximise the number of sales. Remember that every "yes" leads to an immediate sale! You can either create separate promotions for each product or service, or combine several products/services into a single package for one price. Always avoid ambiguous promotions as they can be confusing to the customer.
Personalize your approach - Customize your product with the proper usage of language that will set you apart from others. Good words add value to your product and attract the prospects to your shopping site. Writing your product description with the key phrases will definitely increase your search engine position in the results. Let your website approach make it easy for the prospective buyers to navigate your through your products and arrive at any necessary information with ease.
Don't undervalue your product - Selling your product at a low price is often a quick way to undermine its value. Instead, offer a money-back guarantee to anyone who isn't completely satisfied.
Know your competitors - Knowingabout your competitors will allow you to point out the strengths and weaknesses of comparing organisations and products. Be able to explain 'why' your product is better than the rest - to solve a specific need of your client.
Request customer testimonials - Whether they are about the product or your services in general, having quotes from paying customers will increase your chances of closing sales.
KNOW HOW PROMOTIONAL OFFERS ENHANCE YOUR SALE

Promotional offers include festival off, seasonal discounts, free shipping, gifts, buy one & get one free offer, and other discounts like online coupons, gift vouchers that allow shoppers to enjoy attractive purchase benefits. These promotional goodies not only increase sales but also help consumers save a lot of money on a range of products and services such as garments, sports goods, stationery, cosmetics, electronics, and health products. Keep your customers updated on the latest promotional offers through email and newsletters.

KNOW THE ONLINE SELLING BENEFITS

The key idea behind online selling is to assure people that they can find whatever they want! Both the buyers and sellers benefit in many ways. Now, let us have a look at the advantages.

Saves your set-up operational costs Minimises order-processing costs Increases your sales opportunities at a global level Assures quick and safe payment transactions Enables easy introduction of new products by tracking customer feedback

With the above information we hope that you get a fair idea about online selling and its benefits. Our endeavour is to help you make the momentous realisation that online selling is the wave of the future, and also of the present for that matter!

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Painting Business Marketing Tips and Ideas

Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won't help you if you don't have a marketing strategy in place to promote and sell the services that you offer.

In this article we look at how effective painting business marketing strategies can help your company get the painting jobs that you need on a regular basis. We also off ideas and tips on putting such a marketing plan together.

Branding Strategy

Painting Business Marketing Tips and Ideas

Right from the start you should set out to develop a brand. Give some thoughts to how you want to shape public perceptions of your business. A great name and logo design can give your brand visual representation but there is much more to it than that. A winning brand strategy is to have the right attitude and to adopt a business philosophy that will ensure that you slowly start to develop a good reputation. Strive to become known as a reliable company that always meets and exceeds customer expectations.

Painting Niche Markets

Before you can start to develop a marketing strategy you need to know exactly what painting services you intend on selling. Depending on the size of your local market and the number of competitors you may decide to specialize in one particular area or to be a 'jack of all trades'.

The market can basically divided into two broad areas, exterior and interior painting. Exterior or outdoor painting work is usually easier to get as people are less likely to do it themselves due to the perceived danger of getting up on ladders. The great thing about outdoor painting work is that customers are usually less demanding then they are when you are painting surfaces inside their home. With outdoor painting you do have to consider safety to a much greater extent though, particularly for multi story buildings. You don't even have to limit yourself to house painting as all kinds of buildings need painting from time to time.

Market Research

Do some thorough market research and identify all of the opportunities that are out there in the market. You also need to try to understand who your customers are likely to be and how you can market your service to them in a way that they will respond favorably. Put together some customer profiles and chat to a few typical customers to find out more from their prospective. Get into the customers shoes and try to understand what they are looking for in a painting company.

Networking Tips

One great way to pick up some regular jobs is to approach people who you think are in a position to be able to refer customers to you. Try to make relationships with property developers, interior decorators, real estate agents, home staging companies, property management firms and others who are out there in the market. Other networking options include joining a local builders association or the Chamber of Commerce.

Look for other well established service businesses that have large lists of clients and regular communication with them. You may find cleaning companies or lawn care businesses that will promote your service to their mailing list for a fee.

It can be great to have relationships with other painting contractors. While they are competitors in some sense of the word, they can also be helpful. If you specialize in different kinds of painting or you work in different parts of town then you may just be able to refer business to each other. If you are lucky there may be times when you have more work then you can handle. Being able to pass work on to other painters that you know are reliable will be good for your customers and good for them. They may also reciprocate and send work your way.

One great place to meet people is at home improvement stores. The painting section in Home Depot can be a gold mine if you are friendly and strike up some casual conversations. You will meet other contractors there and you may even meet a customer as well.

Advertising Campaigns

The obvious way for a new business to get in touch with prospective customers is through advertising. Test a variety of methods that will put you directly in touch with your target market. For more information see our article on Painting Business Advertising.

Marketing Materials

It helps if you have some marketing materials to show to prospective customers when you meet them for a consultation. Have some brochures made up or at least take a folder along with you with pictures of some of the jobs that you have completed in the past. Testimonials from previous customers also offer the prospect the kind of reassurance and 'social proof' that they want before they sign the dotted line.

What can you do if you have not completed any paint jobs yet or don't have any suitable photos? One great tip is to purchase stock photography from an online retailer. Featuring pictures of beautiful paint jobs in your brochure or on your website is not fraudulent if you don't make false claims about the depicted work being your own.

Fine Tune your Sales Process

To be a huge success in the painting business you do have to have someone on your team who is able to go out there and sell your services. There are many different sales strategies and techniques and they all have varying levels of success depending on the sales person and the prospect. Learn about some of the different approaches, test them out and then find out what works for you.

Don't be intimidated by the idea that you have to sell. Sometimes if you just be yourself, stay positive and guide the customer through a pleasant conversation about how you can help them, that's all it takes.

Try to up-sell customers on additional painting work. Once they have agreed to hire you to paint a certain area you can also start suggesting other areas of their house or property that could do with some paint work.

Ideas on Customer Service

In the painting business you have to be a good communicator as well as a good painter. It is necessary to take the time to understand every customers unique requirements. Always give them the best standard of service and make sure that they have open lines of communication with you. This should start right from the moment they get in contact with you to enquire about your services. Try to have someone answering your phone calls in person and if this is not possible then make sure that you return calls as soon as possible.

Marketing to Existing Customers

Once you have a customer and have completed some work on their home, that doesn't have to be the end of your relationship with them. Build up a client list with notes about each property that you have painted. You can then contact them from time to time and offer to do any other painting work that they require.

There are many great guide books available online that will offer you additional ideas and strategies for your painting business marketing. If you study marketing in general you will find that most concepts relate to the painting industry and can be applied in your business.

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Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on millions of articles that have produced millions of monthly page views in my article content lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Writing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest":
http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article writing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

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(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

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Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

You've just launched your new website (or launched the redesign) and now you're sitting back waiting for the orders to roll in. But wait a minute, something's wrong... there don't seem to be any. It's as if your site doesn't exist.

Well, I hate to burst your bubble, but unless you have either a well publicised site or many websites linking to yours, you're going to have to rely on the search engines. And if your site doesn't rank in the first three result pages, it's more than likely you won't be found at all.

So... you know what's coming next; that's right, you need a good dose of search engine marketing (SEM) to make sure your site gets listed on the search engines' results pages. Do this and the traffic to your website will soon follow.

Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click

"Right", I hear you say. "Let's do some search engine marketing then..."

Well that's certainly a good start! But first you have to work out your approach to maximise your returns. Let's call this your search engine marketing strategy. In order to create an effective strategy you need to understand a bit more about how search engine marketing works. Currently, we can roughly-speaking separate search engine marketing into two different approaches:

Organic: including search engine optimisation, links from other websites and offline marketing. Paid: including pay per click, paid submission and online advertising (banner ads).

So to help you further, I've listed below the advantages and disadvantages to each approach to SEM and outlined my recommendations.

Organic: Advantages

The majority of the work behind search engine optimisation (SEO) is a one-off activity, and so is usually charged out at a set upfront fee. The changes made to your website will probably still be relevant and driving traffic to your site a year from now. Credibility: most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results. If you rank well in one of the major search engines (Google/Yahoo/MSN), you will most likely show up in the majority of the search engines worldwide.
Organic: Disadvantages

Changes must be made to your website's code. Normally the changes are invisible to visitors. However, if you have invested heavily in a search engine-unfriendly site, the process can be time-consuming and costly; and occasionally significant changes may need to be made to your site's copy, navigation or design. Of course ultimately, you'll see returns if you commit to the necessary changes. Results (rankings and traffic) start slowly. You will normally see results within 3-4 months. There can be no guarantee. As the search engines themselves have the final say, you can't predict how many rankings you'll get for a particular search term or engine; nor can you predict how much traffic you'll get to your site.
Paid: Advantages

Pay per click (PPC) advertising programs are fast to implement. It usually takes two to three weeks to set up and run. Google AdWords are up-and-running as soon as you start the campaign, and Overture listings are live within 3-5 business days (after an editor reviews them). Nothing has to change on your web site, although I would recommend you create targeted landing pages for each advertisement as they've been proven to increase conversions (but that's another subject for another time!). There is no limit to the number of terms or keyword phases you can bid on. PPC is good if you intend to run promotions through your site, as you can turn the PPC campaign on and off whenever you choose. You can dictate where the listing appears on the result's page (within the sponsors' ads area) and determine what the ad says. It's very easy to test all your different search terms and offers etc, and to measure the results.
Paid: Disadvantages

Clicks can be expensive. Bidding wars often erupt. You must keep paying for the clicks every month. If your budget is ever cut, your listings will disappear, along with your search engine traffic. Most people (research indicates between 60 and 80 percent) will click on the organic results rather than the sponsored (paid) results. It requires a time investment to monitor and adjust listings on a constant basis, or budget to outsource this activity. Listings are subject to editorial acceptance. With SEO, you can state whatever you like on your website (which is where the search engines pull your page title and description). But with PPC, editors insist that all listings be factual and that you not compare your company with others. This means that even if you are the "largest" provider, you can't state that.

Now you know a bit about the advantages and disadvantages of both organic and paid search engine marketing, you must decide how to approach your online marketing campaign.

Organic marketing is probably best if:

You want to spend some time on search engine marketing upfront and have it pay off in the future, on conceivably every search engine there is around the world. You have a budget to do some work now, and want to save money later on. Your site is fairly simple, without a lot of complicated bells and whistles. You can afford to wait a month or two for results. You don't want to have to manage or maintain anything on a daily, weekly or monthly basis.
Paid advertising may be for you if:

You want to get up-and-running quickly. You have a promotion where you want to be able to turn a PPC campaign on and off. You want to be able to test search terms, products or offers and quickly see results. Your site is search engine-unfriendly and you don't want to invest in changing it. You're confident you'll have the budget to spend for the long haul, and you have time to maintain positions on a regular basis.

Of course many companies and businesses tackle both organic and paid SEM at the same time, and this is what I would typically recommend to maximally attract qualified traffic to a website.

If you are currently designing your site, or redesigning an existing one, make sure your developer knows how to create search engine optimised code or is working closely with a SEO consultant. Getting it right from the beginning will save you time and money in the long run. And it needn't cost a fortune either if you tackle this upfront

If you have an existing site you wish to optimise, you may have a hard decision to make if your current site is not search engine friendly. If your site has been built using extensive use of frames or dynamic pages (your URL may look like: http://www.yoursite.com/page.asp?id=8), the cost to rectify these problems can be discouraging. If this is the case, now may be the time to seriously consider redesigning your site earlier than you'd planned.

Either way, the use of a small paid (pay per click) advertising campaign before optimisation can be a great way to nail down those essential keywords to use throughout your site's copy by recording which keywords customers respond to the most in your campaign.

Discover the Advantages and Disadvantages of Search Engine Optimisation (SEO) vs Pay Per Click
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David Crowther is the director of NerveCentral, whose mission is simple: to maximise its clients business and profit through the web. We have provided web solutions for many organisations and small companies, including well-known corporates such as Thomson Travel Group, Q8, Edding, GlaxoSmithKline, Galderma, and Hertz. Download our free report 5 (Often Missed) Usability Tips for your Website to Increase Profit now!

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Marketing Research & Elements of Marketing Research

Marketing research "The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services".

Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research 'some companies use "market research" for describing research into markets the size geographical distribution incomes, and so on. However it fails to cover the idea of research into the effects of marketing efforts on markets, for which the term marketing research is the accurate. Elements of marketing research.

1. Market Research. It covers the aspects regarding size and nature of the market including export markets dividing the consumers in terms, of their age, sex, income (market segmentation), economic aspects of marketing etc.

Marketing Research & Elements of Marketing Research

2. Sales Research. This relates to the problem regional variations in sales fixing sales territories, measurement of the effectiveness of salesman, evaluation of sales methods and incentives, etc.

3. Product Research. This relates to the analysis of strengths and or weakness of existing product testing problems relating to diversification, simplification, trading up and trading down (all product line decisions), etc.

4. Packaging Research. In essence, it is a part of product research. But the recent development in packaging and its contribution in the advertising made it to occupy an independent position. This necessitates a separate study concerning the aspects of package to know its impact and response in the market.

5. Advertising Research. It undertakes a study relating to the preparation of advertisement copy (copy research), media to be used (media research) and measurement of advertising effectiveness.

6. Business Economic Research. Problems relating to input output analysis, forecasting, price and profit analysis, and preparation of break -even charts are the main fields of the research.

7. Export Marketing Research. This research is intended to study the export potentials of the product. In such cases any or all kinds of research mentioned above become necessary.

Marketing Research & Elements of Marketing Research
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Elements of the Marketing Research

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Internet Marketing Objectives

Internet marketing means different things. Internet marketing is comprised of having a website or posting banner advertisements on other related websites. On the other hand, there are loads of firms profiting in one snap online and those who try to sell some type of Internet marketing plan.

Presently, internet marketing is transforming into a wider mix of elements a firm can utilize as a means of raising sales, even of their business is done solely online, partly online or offline. The choice of employing Internet marketing as part of a firm's marketing strategy is purely up to the company, however, as a policy, Internet marketing is developing as a progressively part of every firm's marketing mix. For some Internet businesses, it is the only type of marketing being exercised.

What are the objectives of Internet marketing? Basically, Internet marketing is employing Internet to do one or more of the following goals:

Internet Marketing Objectives

· Communicating a firm's message- about its profile, its services, and its products.
· Performing a research- identifying the nature of the market such as the demographics, preferences and needs of the present and the future clients.
· Advertise products, services or even advertisement space over the Internet.

The above objectives can be materialized through online promotion that includes press release, posting an attractive story about the company, its people, its website or its products and services with online wire services, blogs or forums, which can be a medium for placing comments, opinions or notices about their company. This activity is called blog marketing that can be done in blogs or by hosting a blog website or through placing comments and the URL of other related blog websites about the products and services.

How can internet marketing make a home business work? All the elements of Internet marketing, the future clients and consumers is the target of the website. As a matter of fact, not having a website could raise the doubt of the future clients to a company. The use of Internet is very persistent today, many future clients might easily select to do business transactions with a firm that they get updated information anytime of the day. All kinds of businesses even the local shoe store and restaurant can easily capture local and international clients from having their website. These firms whose clients are not limited to a geographical location are possible to have a hard time in looking for an alternative method of motivating consumers that provides the most reasonable low investment and global web presence.

The practical feature of most home businesses and websites can definitely offer advantages to a home business owner. Generally speaking, home businesses does not have a physical area, websites provide a cheap means for future clients to get to know what a firm do or what products and services that a firm can offer. Websites can also provide "storefront" for marketing products and service directly to their clients. The Internet has a great influence to the success of the home businesses by giving them the opportunity to start a cheap website and maintain their existence by Internet marketing.

Internet Marketing Objectives
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http://www.parklandsnichesites.com

Paul is a very successful businessman and diversed into many things throughout his career, As Business Development and Marketing Manager, Paul managed all aspects of controlling over 100 retail units in the U.K. Very much involved with Franchising and Business opportunities, always willing to help and advise, Paul has helped many people on the road to starting there own businesses.

Paul has also owned and run successful retail units, franchises and printing Companies, the most recent project was overseeing and advising on a expansion of a local magazine. Paul is also a very successful Internet marketer and has made money on various projects.

http://www.parklandsnichesites.com

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Niche Marketing With a Sustainable Competitive Advantage

A Sustainable Competitive Advantage (SCA) is a unique offering that is valued by your customer and is not available from the competition. It is not what you think it is or what you want it to be. It is what your customer believes and that is what counts. This perception is everything.

Your SCA is made up distinctive competencies, which are unique attributes or benefits that are valued by the customer. Simply stated, this means that you do different things, or that you do things differently from your competition. These distinctive competencies are so valuable to your customer that they will choose your offering instead of the competition's offering. These benefits could be unique product features, product design, method of delivery, or even your brand.

An example of doing things differently is Starbucks. They serve coffee, which is hardly unique, but they make the coffee buying experience almost a lifestyle. Have you seen the lines at this place? And, people go to Starbucks just to hang out. An example of doing different things might be MySpace; although not the first social networking site, they targeted the younger crowd and created an environment to connect and express yourself with 100 million other individuals.

Niche Marketing With a Sustainable Competitive Advantage

A competitive advantage is sustainable if others can't copy it or deliver the same thing, or if the cost or the time to develop a competing solution is very significant. Being first to market may provide a competitive advantage in the short run, but it is seldom sustainable.

To determine your SCA, list your distinctive competencies, which are the unique attributes or benefits that are valued by your customers. Then list your chief competitor's distinctive competencies. Compare both lists. Delete the attributes or benefits from your list that you share with your competitor since they are not truly unique. The remaining items on your list make up your competitive advantage.

Next, ask yourself is it sustainable? Can this competitive advantage be duplicated and, if so, how soon? If your competitive advantage is easily cloned, then you had better come up with some new attributes because you are not alone.

Remember, only dead fish swim with the current.

John Bradley Jackson

Niche Marketing With a Sustainable Competitive Advantage
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John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”.

Check out his website at: http://www.firstbestordifferent.com or his blog at http://www.firstbestordifferent.com/blog

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