The Difference Between Marketing and Selling

Many people are confused about marketing versus selling. They're not actually the same thing. Marketing can best be described as getting the product to market, whereas selling involves actually closing the sale with a potential customer. Some people also refer to closing the sale as the "conversion," referring to the fact that the potential customer is converted into an actual customer.

Marketing then, involves a lot of preliminary work before the client ever becomes directly involved. This includes researching the market to identify who the target customers are and what they are looking for. It also involves identifying the best way to reach those potential customers based on their needs and desires. A good "marketing message" will draw potential customers in by addressing or meeting those needs and desires. This increases the chance that they will eventually purchase your product or service.

Marketing can be done offline or online via the Internet. Online offers some advantages because it is inexpensive or even free. By conducting a keyword search or using a search engine and some software, you can find out data that might otherwise cost you considerably to compile via other means. So this can be a very cost effective means of conducting research.

The Difference Between Marketing and Selling

There are some areas where marketing and sales intersect or overlap. One area is when you create the "pitch." Most people are familiar with the term "sales pitch," but the sales pitch is not about selling alone. It is also about the development and delivery of that marketing message so that consumers will receive it.

Effective marketing then also includes clear effective delivery of the "pitch" to consumers. This should be done through whatever means you use to communicate with your potential customers-including in print or media advertising or through point-of-purchase displays and other means. Your "pitch" or your message should be clear and professional and build trust.

Many sales people consider selling as a way of overcoming objections. If a consumer is considering the purchase of a product, they already desire the product, but chances are they have objections that stand between that desire and making the actual purchase. The research conducted during the marketing process should identify all the potential objections that might arise prior to a sale. It can also help address some of these concerns and objections up front. Then, you increase your odds of closing the actual sale.

Marketing then is a lot about numbers, research, and statistics. But that's not enough by itself. Marketing is also an art. It involves understanding human motivations, as well. Those motivations determine how, when, what, and why they buy.

Internet marketing-and in fact, all marketing-seems to be focused on numbers. You will often hear the media focusing on how many potential customers you can reach via a particular means of advertising or by sending emails, etc. But just because you expose your message to thousands or millions of people does not guarantee success.

You won't automatically get a particular percentage of people to purchase from you just because they hear about you. It's not that simple. Certain groups of people are going to be more inclined to purchase your product or service based on their specific motivations. So rather than just putting your message out there for everyone (and paying to do that), good marketing focuses on speaking to and being heard by the right demographic group that is more likely to purchase what you are selling.

Marketing - when done well - is pretty seamless. Compelling ad copy and attractive graphics make it seem easy. Effective marketing uses these tools to convey the appropriate message to the target market. When marketing is well done, products or services seem to almost sell themselves.

The Difference Between Marketing and Selling
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Download a copy of Quick Tips for Marketing Your Business Offline today, and by tomorrow, you'll have a much better understanding of how your online business can thrive offline.

Thanks for reading,

Kevin Sinclair
http://ksinclair.com/

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How to Search For an AOL Email Address

For a good portion of the 1990's, America Online ruled the Internet. They had the most subscribers and the most email addresses of any Internet service provider. Today, AOL is still one of the top dogs, but people may be surprised to learn that it is quite difficult to look up an AOL address that you might have lost or forgotten. AOL doesn't offer a list of users that you can page through to discover the address you need. You still have a handful of options available to you, however, so not all hope is lost.

One of the biggest attractions to this day of using AOL is having access to AOL Instant Messenger. Although AIM is now free to use, even if you don't subscribe to AOL, many people with AOL accounts still use it on a regular basis. You can download and install AIM in mere minutes and then search their user base for the email address and person you need to contact. You can also add that person as a friend and then get their address from them when they come online to talk.

If you know part of the email address but not all of it, you can use AOL's search engine on their homepage to search for the entire address. Be aware that every search engine online uses different techniques to gather information from websites, so if you come up empty on AOL's website, you can try Google or one of the other major search engines. You may be surprised that on your fourth try, you actually find something.

How to Search For an AOL Email Address

The best way, however, to search an AOL email address [http://www.reverseemaildetective.com/freeservices/dir_aol.shtml] is to use a targeted reverse email search service online. Until AOL installs a responsive and intuitive email address locator on their website, people are going to have to be creative about the ways they search online for lost email addresses. If you don't find what you are looking for right away, you may not find it, and you could waste valuable time in the process. Your best bet is to perform a reverse email search online.

How to Search For an AOL Email Address
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Lindsay has been writing about web applications for 4 years and is tracking the latest trends in web development. You can check out her latest project at http://www.reverseemaildetective.com

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Online Marketing And Selling - Selling Benefits, Using Promotional Offers, Product-Selling

Online shopping makes a perfect remote connection between buyers and sellers, and involves consumers purchasing products/services over the Internet. Web selling is all about satisfying customer needs through one-to-one selling. Creating a website for the purpose of selling products or services entails a large amount of research and planning. Before you start the online selling process, it is vital that you understand the sales mechanism a little more in depth.

GIVEN BELOW ARE SIX DISTINCT STEPS INVOLVED IN THE WEB MARKETING PROCESS:

Creating user-friendly shopping site - Design your site such that it is user-friendly. This can be done once you have all the products uploaded on your site. (Do not forget to test the site's appearance before you take your new online store live). It's always a good idea to test your website by inviting a group of friends as visitors and asking them for an unbiased opinion on the usability of your virtual store. Securing your site - Online buyers care a lot about the privacy of their financial information. As an online retailer, you have to ensure that your website provides adequate security to a customer's credit card information, and do make visitors aware of the company's privacy policy. Exhibiting the products - It is advisable to have lots of appealing product images on your website, since they serve as the only means of a visitor in the virtual world getting to know what your product looks like. Using "Buy Now" or other relevant promotional buttons more often on the pages make your products within easy reach of the consumers. Remember that catchy captions will also work wonders on a selling campaign! Acquiring delivery details - At this stage, you request the customer for delivery information like name, address and other details. Accepting payment - This is the stage where you get the buyer's credit card details and confirm the transaction by giving an order confirmation number. To re-emphasize consumer's security consideration, the gathered privacy sensitive information should be encrypted for safety. Delivering the product - Always have in mind to deliver the product in accordance with the customer's request.
KNOW HOW TO SELL YOUR PRODUCTS & SERVICES...

Online Marketing And Selling - Selling Benefits, Using Promotional Offers, Product-Selling

After you are done with the uploading of products on your website, you should focus on the selling perspective if you are to make your business effective with the consumers.

Promote one product/service at a time - Make sure you promote only one product/service at a time and limit the buyer's decision to either "yes" or "no", if you desire to maximise the number of sales. Remember that every "yes" leads to an immediate sale! You can either create separate promotions for each product or service, or combine several products/services into a single package for one price. Always avoid ambiguous promotions as they can be confusing to the customer.
Personalize your approach - Customize your product with the proper usage of language that will set you apart from others. Good words add value to your product and attract the prospects to your shopping site. Writing your product description with the key phrases will definitely increase your search engine position in the results. Let your website approach make it easy for the prospective buyers to navigate your through your products and arrive at any necessary information with ease.
Don't undervalue your product - Selling your product at a low price is often a quick way to undermine its value. Instead, offer a money-back guarantee to anyone who isn't completely satisfied.
Know your competitors - Knowingabout your competitors will allow you to point out the strengths and weaknesses of comparing organisations and products. Be able to explain 'why' your product is better than the rest - to solve a specific need of your client.
Request customer testimonials - Whether they are about the product or your services in general, having quotes from paying customers will increase your chances of closing sales.
KNOW HOW PROMOTIONAL OFFERS ENHANCE YOUR SALE

Promotional offers include festival off, seasonal discounts, free shipping, gifts, buy one & get one free offer, and other discounts like online coupons, gift vouchers that allow shoppers to enjoy attractive purchase benefits. These promotional goodies not only increase sales but also help consumers save a lot of money on a range of products and services such as garments, sports goods, stationery, cosmetics, electronics, and health products. Keep your customers updated on the latest promotional offers through email and newsletters.

KNOW THE ONLINE SELLING BENEFITS

The key idea behind online selling is to assure people that they can find whatever they want! Both the buyers and sellers benefit in many ways. Now, let us have a look at the advantages.

Saves your set-up operational costs Minimises order-processing costs Increases your sales opportunities at a global level Assures quick and safe payment transactions Enables easy introduction of new products by tracking customer feedback

With the above information we hope that you get a fair idea about online selling and its benefits. Our endeavour is to help you make the momentous realisation that online selling is the wave of the future, and also of the present for that matter!

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Painting Business Marketing Tips and Ideas

Marketing is an important part of running a successful painting business. No matter how good you are at doing professional paint work, it won't help you if you don't have a marketing strategy in place to promote and sell the services that you offer.

In this article we look at how effective painting business marketing strategies can help your company get the painting jobs that you need on a regular basis. We also off ideas and tips on putting such a marketing plan together.

Branding Strategy

Painting Business Marketing Tips and Ideas

Right from the start you should set out to develop a brand. Give some thoughts to how you want to shape public perceptions of your business. A great name and logo design can give your brand visual representation but there is much more to it than that. A winning brand strategy is to have the right attitude and to adopt a business philosophy that will ensure that you slowly start to develop a good reputation. Strive to become known as a reliable company that always meets and exceeds customer expectations.

Painting Niche Markets

Before you can start to develop a marketing strategy you need to know exactly what painting services you intend on selling. Depending on the size of your local market and the number of competitors you may decide to specialize in one particular area or to be a 'jack of all trades'.

The market can basically divided into two broad areas, exterior and interior painting. Exterior or outdoor painting work is usually easier to get as people are less likely to do it themselves due to the perceived danger of getting up on ladders. The great thing about outdoor painting work is that customers are usually less demanding then they are when you are painting surfaces inside their home. With outdoor painting you do have to consider safety to a much greater extent though, particularly for multi story buildings. You don't even have to limit yourself to house painting as all kinds of buildings need painting from time to time.

Market Research

Do some thorough market research and identify all of the opportunities that are out there in the market. You also need to try to understand who your customers are likely to be and how you can market your service to them in a way that they will respond favorably. Put together some customer profiles and chat to a few typical customers to find out more from their prospective. Get into the customers shoes and try to understand what they are looking for in a painting company.

Networking Tips

One great way to pick up some regular jobs is to approach people who you think are in a position to be able to refer customers to you. Try to make relationships with property developers, interior decorators, real estate agents, home staging companies, property management firms and others who are out there in the market. Other networking options include joining a local builders association or the Chamber of Commerce.

Look for other well established service businesses that have large lists of clients and regular communication with them. You may find cleaning companies or lawn care businesses that will promote your service to their mailing list for a fee.

It can be great to have relationships with other painting contractors. While they are competitors in some sense of the word, they can also be helpful. If you specialize in different kinds of painting or you work in different parts of town then you may just be able to refer business to each other. If you are lucky there may be times when you have more work then you can handle. Being able to pass work on to other painters that you know are reliable will be good for your customers and good for them. They may also reciprocate and send work your way.

One great place to meet people is at home improvement stores. The painting section in Home Depot can be a gold mine if you are friendly and strike up some casual conversations. You will meet other contractors there and you may even meet a customer as well.

Advertising Campaigns

The obvious way for a new business to get in touch with prospective customers is through advertising. Test a variety of methods that will put you directly in touch with your target market. For more information see our article on Painting Business Advertising.

Marketing Materials

It helps if you have some marketing materials to show to prospective customers when you meet them for a consultation. Have some brochures made up or at least take a folder along with you with pictures of some of the jobs that you have completed in the past. Testimonials from previous customers also offer the prospect the kind of reassurance and 'social proof' that they want before they sign the dotted line.

What can you do if you have not completed any paint jobs yet or don't have any suitable photos? One great tip is to purchase stock photography from an online retailer. Featuring pictures of beautiful paint jobs in your brochure or on your website is not fraudulent if you don't make false claims about the depicted work being your own.

Fine Tune your Sales Process

To be a huge success in the painting business you do have to have someone on your team who is able to go out there and sell your services. There are many different sales strategies and techniques and they all have varying levels of success depending on the sales person and the prospect. Learn about some of the different approaches, test them out and then find out what works for you.

Don't be intimidated by the idea that you have to sell. Sometimes if you just be yourself, stay positive and guide the customer through a pleasant conversation about how you can help them, that's all it takes.

Try to up-sell customers on additional painting work. Once they have agreed to hire you to paint a certain area you can also start suggesting other areas of their house or property that could do with some paint work.

Ideas on Customer Service

In the painting business you have to be a good communicator as well as a good painter. It is necessary to take the time to understand every customers unique requirements. Always give them the best standard of service and make sure that they have open lines of communication with you. This should start right from the moment they get in contact with you to enquire about your services. Try to have someone answering your phone calls in person and if this is not possible then make sure that you return calls as soon as possible.

Marketing to Existing Customers

Once you have a customer and have completed some work on their home, that doesn't have to be the end of your relationship with them. Build up a client list with notes about each property that you have painted. You can then contact them from time to time and offer to do any other painting work that they require.

There are many great guide books available online that will offer you additional ideas and strategies for your painting business marketing. If you study marketing in general you will find that most concepts relate to the painting industry and can be applied in your business.

Painting Business Marketing Tips and Ideas
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To learn more about painting business marketing and numerous other topics related to the painting business check out - www.StartingaPaintingBusiness.com

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Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on millions of articles that have produced millions of monthly page views in my article content lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Writing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest":
http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article writing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

Article Writing & Copywriting Secret - How To Make Your Article TITLE Sell
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Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.

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